Self-initiated brand exploration
Mina Fitness
An inclusive fitness studio encouraging try-hard and body confidence
Self-initiated brand exploration
Mina Fitness
An inclusive fitness studio encouraging try-hard and body confidence
2024
-
Industry
Fitness, speculative
Services
Brand, branded collateral
Inspired by my many years spent avoiding the weights section, scared off by the infamous ‘gym anxiety’, and the joy which has come from overcoming it, I explored how an inclusive fitness space might look.
Try-hard & ‘game face’
Creating illustrated assets and thinking about brand positioning, I moved to create a warm & encouraging millennial-friendly fitness studio identity which focusses around showing up and trying hard without worrying too much about appearances.
Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.
Header lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.
Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.
