My web design responsibilities at Mrs Wordsmith included a large-scale homepage redesign, for which I was the sole designer. I was involved throughout the UX process, and instated UX principles where previously there were none. There were numerous glaring problems site-wide issues surrounding inconsistent messaging, usability, ineffective visuals and general clutter. I made concerted efforts to get involved in UXr, implementing big shifts in messaging, structure and aesthetic in order to make improvements across the shopping & brand intro experience.